▍ Perspective of Amazon.com/亚马逊的前景
With the epidemic spreading worldwide, business world suffers from street boutiques to major retail sellers. Zara just closed 1200 stores, Starbucks permanent closed 400 coffee shops, more and more luxury brands announced shutting down their manufacturing line.
随着疫情在世界范围内蔓延，商业世界从街头精品店到主要零售店都受到了影响。Zara刚刚关闭了1200家门店，星巴克永久关闭了400家咖啡店，越来越多的奢侈品牌宣布关闭生产线。
Yet Amazon.com seems to somehow benefiting from this winter of retail and become more and more popular. So far, about 30% of foreigners who have never tried online shopping start experiencing the convenience of e-commerce. Amazom.com keep seeing increase on sales and its future forecast a huge potential.
然而，亚马逊似乎在某种程度上受益于这个零售业的冬天，并变得越来越受欢迎。到目前为止，约30%从未尝试过网购的外国人开始体验电商带来的便利。亚马逊(Amazom.com)的销售额一直在增长，它对未来的预测潜力巨大。
As the world’s largest e-commerce platform, the search engine of Amazon.com is top of the line too. Its A9 algorism guaranteed its search result focusing on “product“ rather than shops or brands, therefore reassures small and median sized sellers fair competition over fund or exposure, as long as their products are the best fit, sales shall be good as well.
作为全球最大的电子商务平台亚马逊，其站内搜索引擎是世界顶尖的购物平台搜索引擎，A9算法确保了亚马逊始终围绕“产品”而非“店铺”或者“品牌”，也使得中小卖家不用担心自己因为资金量小的原因竞争不过大卖或者品牌店，只要有优秀的产品无论是谁都可以在亚马逊上获得不错的销量。
▍ Why made in China/为什么要让原产地在中国？
1.China is an important trade partner of many countries, made in China is well trusted
China’s trade partners are all over the world. In 2019, China’s trade amount with “The Belt and Road“ countries was RMB 9.27 trillion, increased by 10.8%; with European Union was RMB 4.86 trillion, increased by 8%; with ASEAN was RMB 4.43 trillion, increased by 14.1%, with USA was RMB 3.73 trillion, decreased by 10.7%;
中国的贸易伙伴遍布全球，2019 年，中国对“一带一路”沿线国家进出口 9.27 万亿元，增长 10.8%，对欧盟进出口 4.86 万亿元，增长 8.0%；对东盟进出口4.43 万亿元，增长 14.1%；对美国进出口 3.73 万亿元，下降10.7%；
with Japan was RMB 2.17 trillion, increased by 0.4%. In addition, products made in China is very popular in Japan, China has been its biggest trade partner for years. Products made in China are famous for their value of money and welcomed by consumers worldwide. It is no doubt that the export and import market of China still has potential that yet to be cultivated.
对日本进出口 2.17 万亿元，增长 0.4%，中国商品在日本广受欢迎，进口总额连续多年位于第一，由此可知中国的出口市场存在着巨大的发展空间，另外中国商品在国际市场中一直以高性价比被国外人所喜欢和信赖，受众范围更加广泛。
2.Zero-tariff policy to promote importing from China
China has signed free trade agreement with New Zealand, Singapore, ASEAN, Chile and Pakistan, meaning that when exporting certain goods to those counties, there will be no tariff. Especially Singapore, the agreement covers all categories of products.
中国与新西兰、新加坡、东盟国家、智利、巴基斯坦等国家签订了自由贸易协定，中国向这些国家出口商品无需关税，尤其是新加坡，任何货物的出口都无需关税。
In import and export business, tariff direct affects retail sales price. Taking profit per unite unchanged, if the imported countries adopt zero tariff policy, then the imported good price will naturally drop.
在进出口贸易中，关税直接影响商品的单价。在利润不变的情况下，若是进口国家对进口产品实施零关税政策，那么进口商品的单价自然而然就降低。
Case: Cosmetic product sales price at RMB 9000 in Singapore, import tariff of 20%,
Tariff: RMB 9000*20%=RMB 1800
Value added tax: (sales price + tariff)*17%=RMB 1836
Total tax=tariff + VAT=3636
If tariff=0, then total tax would be only VAT=RMB 9000*17%
如在新加坡销售的完税价格为9000元的某化妆品，假如关税也是20%，
进口关税：9000×20%=1800元
增值税：（完税价格+关税）×17%=1836元
两税相加需要3636元。
如果取消进口关税，只需要缴纳增值税9000×17%=1530元
Therefore, to maintain the original profit per unit, sales price can be lower. Under this circumstance, the sales price decreasing shall attract more consumers, hence, accumulated profits.
所以在保持原有利润不变的情况下，故单价也就变低了。通常情况下，价格更为低廉的商品其受众群体也更为广泛，故所得利润也会更高。
3.Policy supports with Chinese Government promoting export trade
10th of March 2020, the Executive Meeting of State Council approved the act to improve export tax refund, increase credit amount on exporting business and enlarge credit guarantee support.
3月10日，国务院常务会议审议通过完善出口退税、增加外贸信贷投放和加大出口信用保险支持等举措。
Later on 7th of April, more policies were launched to stabilize export business such as setting up more trans-boarder e-commerce zones, support manufacturing development and hosting online expo, in order to further reinforce the stability of foreign investment and trading.
4月7日，国务院常务会议再次推出增设跨境电商综试区，支持加工贸易发展，举办网上广交会等一系列稳外贸的政策，努力稳住外资外贸基本盘。
Moreover, China has been positive on supporting export, with direct tax refund and export proceed subsidies.
除此之外，中国对出口一直给予扶持鼓励态度，实行出口退税，收汇补贴，具体如下；
①DirectSubsidies: when exporting certain categories of goods, direct fund manufacturers of cash subsidies
① 直接补贴（DirectSubsidies）：出口某种商品时，直接付给出口厂商的现金补贴。
②IndirectSubsidies: when exporting certain categories of goods, government offer benefit financially
②间接补贴（IndirectSubsidies）：政府对某些出口商品给予财政上的优惠。
4. Site selection, registration, operation, we handle everything at one sto
Amazon. Com transformed the old method of import and export, and brought new possibilities to boost sales. If you are considering manufacturing in China and registration on Amazon.com, here is some valuable information:
亚马逊的在线销售改变了老式的进出口业务方式，也给销售量增长带来了新的可能性。如果您也想要以中国为原产地注册亚马逊的话，这些秘籍一定要收好：
① Company qualifications and accounting bills for account approval /公司资质和账号审核所需账单
ⅠScan copy of company license (HK companies please provide scan copy of “Certificate of Incorporation“ and “Business Registration Certificate“, Taiwan companies please provide “Registration of Establishment of Limited Company/Joint Stock Limited Company, or Registration of Modification of Limited Company/Joint Stock Limited Company “)
Ⅰ公司营业执照扫描件（香港公司请提供“公司注册证书”和“商业登记条例”扫描件，台湾公司请提供“有限公司设立登记表/股份有限公司设立登记表/有限公司变更登记表/股份有限公司变更登记表”）
tips：We suggest the new shop owner to be the trademark holder, to avoid authorization. If you want to establish new company in China, Reindeer Station is ready to help.
tips：建议开店公司为注册商标的所有人，尽量避免授权，若是想要在中国注册新公司可以直接联系宁波灵达商务服务有限公司。
ⅡID of the company entities whose name is on the business license or ID of the representative of legal person
Ⅱ营业执照上的公司实体或者法定代表人的证件
ⅢUtility bills, internet bills or water bills 90 days before the registration date (the address of the bills should be strictly identical as the registration address of business license and the company address listed on the Amazon account info.)
Ⅲ注册前90天的水费或者电费或者宽带费用账单（账单地址需要与营业执照地址、注册亚马逊账号时填写的公司地址保持严格一致）
② Company bank account for receiving payment/收款账户
Off-shore bank account (bank account registered in HK, UK and USA). If not applicable , can apply for Payoneer or PingPong, or account from other third party financial institution. Union-pay China debit cards are also valid.
海外银行账户（香港，英国与美国境内等注册账户均可） 如暂无，可申请Payoneer卡或PingPong，或其他第三方金融机构的账号作为解决方案。也可以是带银联标记的国内储蓄卡。
③ Company bank account for payment/付款账户
Any credit card with Visa sign from any bank in China, to pay monthly fee of $39.99 to use the Amazon.com platform, and further possible fees that might occur (if applicable)
国内任何一家银行发行的人民币/美元双币信用卡（带Visa标记），用于支付每月39.99美金平台费，以及后续亚马逊平台上可能产生的费用扣款（如有）。
④ Email account for registration/注册邮箱
New email account that has not been used in Amazon.com.
没有在亚马逊任何网站使用过的全新邮箱。
Of course, you can also avoid all the trouble of paperwork and choose Reindeer Station to handle everything. We have experts covering all business aspects with sales channels, promotion and marketing platforms. Contact us!
当然，您也可以不用这么麻烦，选择宁波灵达商务服务公司一键帮您解决，宁波灵达商务有限公司汇集了所有业务层面的专家人员、分销渠道、营销和推广平台，如果您有需要可以随时联系我们。