With the rapid development of technology, there are now increasingly more and more avenues for people to gain information. We can no longer ignore the fact that consumers’ time are occupied by a variety of information. 

As a result, from a marketing standpoint, those who successfully occupy consumers’ time thus successfully occupies the market. Marketing on the right media platforms is therefore key to breaking into the marketplace. As such, this article will introduce some of the most popular social media platforms in China so that you can learn more on how to market your products and services in China. 

 

 

Part 1

Weibo

 

The earliest and most famous microblogging site is Twitter from the US. In August 2009, Weibo was introduced to Chinese internet users and soon became the mainstream social media platform in the country. 

As of the end of 2018, the Weibo users count has reached 331 million. In addition, over 97% of the departments in the central government, 100% of the provincial governments, 98% of the prefectural and municipal government departments have opened Weibo accounts. 

Low Publishing Threshold, Low Cost and Relatively Effective 

Compared to traditional media such as newspaper and TV, Weibo is more convenient and is cheaper for users to publish information. It is low maintenance, and each post is limited to 140 words.

Wide Dissemination Scope, High Dissemination Rate and Wide Coverage

Microblog information is supported by various platforms, including mobile phones and computers. Additionally, there are many ways information can be shared and transmitted – making it very convenient. The ‘celebrity effect’ can be used to amplify the dissemination scope and range.

One of the most prominent features of Weibo is its rapid spread. A single microblog can reach every corner of the Weibo world within a short period of time through user’s interactive forwarding. 

Diversified and Humanized

Brands with accounts on Weibo can build and shape their image using the technical tools on the platform, in the form of words, images and videos. Additionally, brands can use these tools to make itself more affinitive to its audience. 

High Interactivity

Brands can use their accounts to communicate with followers as well as gain insights and feedback.

 

 

 

Part 2WeChat Official Account 

 

 

WeChat official account allows for the use and display of personal or corporate information. Businesses can use WeChat official accounts to publish company information, display their products, communicate online with their followers and present their corporate culture using images, texts and videos. 

Strong Dissemination Effect and Convenient

Users are able to share articles and information on their WeChat moments. This can be done at any time and location using their mobile phones. 

Low Cost 

WeChat Official Account is a free platform for businesses to promote themselves. As long as you have successfully created a unique brand and identity for your business and market yourself according to your business’s direction, you will find an increase in your followers.

Furthermore, another feature about WeChat is that all content published are archived and can continue to be shared at any time.

 Wide Coverage 

All users can share and publish their own content on WeChat moments which can be used to expand influence and garner attention. 

 Flexible Marketing Methods 

WeChat allows businesses to use a combination of marketing methods. For instance, not only does WeChat allow for information to be shared via text, it also supports images, voice messages and videos. Users can use these different forms of media to publish a post.

 

 

 

 

Part 3TikTok (or Douyin)

TikTok, a creative music short video social media app, was launched in September 2016. Users can use this app to shoot short videos and share it on the app. At present, the daily active user count has reached 350 million, and most users were born post-90s.  Many brands now regard TikTok as an important platform for marketing as the app has an increasingly huge user group that cannot be ignored. 

Trending

TikTok is aimed at young users living in first- and second-tier cities, and these population of users are avant-garde thinkers who are open to new things. After all, the younger generation is gradually becoming main consumers in the society.

Geographically-Diverse User Traffic

 

TikTok videos are greatly entertaining. Moreover, cultural diversity is a feature of TikTok’s as users from different regions showcase various aspects of their lives and lifestyles that are different depending on where they are from. Therefore, brands can employ different marketing strategies according to the viewership in different regions.

TikTok Key Opinion Leaders (KOL) + Potential for E-commerce

According to TikTok’s data, TikTok’s top category of KOL has exceeded 100 million likes as of April. Furthermore, TikTok entered the e-commerce arena, with Taobao sellers links appearing on TikTok channels. The volume of KOL searches is also increasing significantly and many e-commerce businesses are using this app to promote and communicate their brands.

 

 

 

 

 

 

Contact us and ask for a marketing solution to determine your business

 

宁波 . 灵达商务服务（涉外）有限公司

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