On August 31, the fifth of "Vis-a-vis with Foreign Trade Totspots" had a discussion in Ningbo's foreign trade circle in Yongpai live broadcast room. Foreign trade entrepreneurs accustomed to discussing how to "Sell Globally" shifted their attention to the consumer goods import track of "Buy Globally".
8月31日，“外贸热点面对面”栏目第五期在甬派直播间引发宁波外贸圈热议，让习惯于探讨如何“卖全球”的外贸企业家，把目光移至“买全球”的消费品进口赛道。
At the scene, Shi Chenjia, General Manager of Ningxing Youbei International Trade Co., Ltd. in Ningbo Free Trade Zone; Zhang Yangsong, deputy director of Foreign Trade Management Office of Ningbo Municipal Bureau of Commerce, and Yang Jian, Director of Management Engineering Research Institute of Ningbo Institute of engineering, expressed their views on "How Ningbo can build a hub for overseas brands to enter China", and offered suggestions to meet the needs of Chinese consumers who are pursuing a better life.
现场，宁波保税区宁兴优贝国际贸易有限公司总经理施晨佳、宁波市商务局对外贸易管理处副处长张阳松、宁波工程学院管理工程研究所所长杨健就“宁波如何打造海外品牌进入中国的枢纽”发表见解，为满足中国消费者对美好生活的需求建言献策。
Zhang Yangsong said that under the background of accelerating the construction of a unified national market and actively promoting the "double circulation", the "two zones" platform has great potential in promoting import trade, which should be said to be constantly beneficial.
张阳松表示，在国家在加快建设全国统一大市场、积极推进“双循环”的背景下，“两区”平台在促进进口贸易方面大有可为、应该说是利好不断。
First, the import trade policy has been constantly explored and innovated. Within the Free Trade Zone, we are actively studying and promoting the innovation of import business models such as "package sales + cross-border e-commerce" and cross-border online shopping self delivery center, and promoting the "cross-border e-commerce + new retail" model.
一是进口贸易政策不断探索创新。在自贸区范围内，我们正在积极研究和推进“组套销售+跨境电商”、跨境网购自提中心等进口业务模式创新，推广“跨境电商+新零售”模式，
Second, major import projects continued to accelerate. At present, our city is actively participating in the construction of China Central and Eastern European countries' agricultural products wholesale market, seeking high-quality sources of agricultural and food products such as red wine, milk and agricultural raw materials in central and Eastern European countries. The "comprehensive Pavilion of central and Eastern European countries" and the "Serbian national pavilion" have been opened on the JD platform.
二是重大进口项目不断加快推进。目前我市正在积极参与中国-中东欧国家农产品批发市场建设，在中东欧国家寻找优质的红酒、牛奶、农产品原料等农食产品货源，为相关产品进入中国市场做好全方位服务。同时，我市的中东欧特色商品常年馆二期建设已基本完成，并在京东平台开设了“中东欧国家综合馆”和“塞尔维亚国家馆”。
Third, the digital level of import facilitation has been continuously improved.It can be said that Ningbo has become the first and only place for central and Eastern European goods to enter China and purchase imported goods from central and Eastern Europe nationwide.
三是进口便利化数字化水平不断提升。可以说，宁波已经成为中东欧商品进入中国、以及全国采购中东欧进口商品的首选之地、必选之地。
Yang Jian believes that the "national unified market" has put forward new requirements for Ningbo enterprises: for import trade enterprises, they should further digitalize and online, so as to make more extensive use of the market and enter a larger market; For local consumer goods manufacturers, innovation is the eternal theme of enterprises.
“全国统一大市场”对宁波企业提出了新要求：对进口贸易企业而言，要进一步数字化、线上化，从而更广泛的利用市场，进入更大的市场；对本地消费品生产企业而言，创新是企业永恒的主题。
The "national unified market" also puts forward new expectations for the Ningbo Government, which should base itself on domestic demand and smooth the circulation; Establish and break, improve the system; An effective market and a promising government; Systematic coordination and steady progress.
“全国统一大市场”对宁波政府也提出了新期望，要立足内需，畅通循环；有立有破，完善制度；有效市场，有为政府；系统协同，稳妥推进。
Shi Chenjia believes that to build a bridge between overseas brands and Chinese consumers, the following three points should be achieved:
施晨佳认为，架起海外品牌贴近中国消费者的桥梁，要做到以下三点：
l First of all, we need to have complete warehousing and supply chain service capabilities, which can meet the storage conditions of any commodity. Only when the hardware equipment and service capabilities reach a certain level can we have the confidence and ability to catch good and competitive commodities.
首先，需要有完备的仓储供应链服务能力，能够满足任何商品的储备条件，只有硬件设备和服务能力达到一定的水平，才有底气和能力接住好的有竞争力的商品。
l Secondly, the marketing expansion and transformation ability of the market is also very important. Nowadays, sales channels are diversified, from traditional foreign trade to e-commerce, to current live sales and private domain traffic, we need to adjust and follow up in a timely and flexible manner.
其次，市场的营销拓展转换能力也很重要，现如今销售渠道多样化，从传统外贸到电子商务，到现在的直播销售、私域流量，我们要及时灵活调整跟进变换。
l In addition, a company's business development ability is very important. We must go out and let brands all over the world see the strength and ability of our enterprises and successful operation cases, so that more and more brands are willing to cooperate with us.
此外，一家公司的商务拓展能力非常重要。我们一定要走出去，让世界各国的品牌商看到我们企业的实力和能力、成功运作的案例，让越来越多的品牌方愿意与我们合作。
What kind of imported goods can "sell well"?
什么样的进口商品能“卖得好”？
Shi Chenjia said that it depends on the consumer orientation of different products, the consumption ability of its consumers, and whether it conforms to the general trend of health and safety. In addition, high-end products with good brand reputation and excellent quality also have a good consumer market.
施晨佳表示，这要取决于不同的产品面向的消费定位是什么，它的消费者具有怎样的消费能力，是不是符合健康、安全的大趋势。再者，品牌口碑好、品质过硬的中高端产品也有不错的消费市场。
How to enrich the company's "shopping cart" and expand the import scale of consumer goods?
如何充实公司的“购物车”，扩大消费品进口规模？
Shi Chenjia said that their company expanded categories and promoted sales. In terms of product selection, they actively introduce FMCG products such as food, fresh food, maternity food, beauty and personal care, and import high-quality high-end products to meet the strong domestic consumer demand. In terms of sales, they actively promote flagship store operation, Tiktok live broadcasting, short video content output, cultivate private domain traffic, create enterprise IP, and deeply cooperate with well-known short video and live broadcasting enterprises in the industry to create a complete, high-quality and comprehensive service system.
施晨佳说，宁兴优贝一手拓品类，一手促销售。在选品上，积极引进食品、生鲜、母婴、美妆个护等快消品类，进口优质的高端产品满足国内旺盛的消费需求。在销售上，我们积极推进旗舰店运营、抖音直播、短视频内容输出、培养私域流量、打造企业IP，与业内知名短视频、直播企业深度合作，打造一个完整、优质、全面的服务体系。
Since the beginning of this year, digital construction has been comprehensively strengthened, taking users as the core and data as the driving force. The company has fully enabled data from the procurement, transportation, distribution and distribution sides, coordinated all links, and achieved comprehensive online and offline development.
今年开始还全面强化数字化建设，以用户为核心，以数据来驱动，从采购、运输、分销、配送端全面数据赋能，全链路协同，线上线下全面发展。
Reindeer Station with its more than 17 years of experience in expat and foreign trade in Ningbo witnessed the fast development of Ningbo Port. As a one-stop service provider, we are proud to be part of this vibrant city and its up-and-coming import trading. you can find out more with WKI, our special team focusing on bringing high quality overseas brands into China.
灵达商务在宁波有着超过17年外事服务以及国际贸易的经验，见证了宁波港城的高速发展。作为一站式服务供应商，能够成为宁波这座活力四射的城市，以及其快速发展的进口贸易的一部分，我们无比自豪。你可以从WKI中发现更多，WKI是专业引进高品质海外品牌的团队。
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